// HomeSections.jsx — All homepage section components // ── Shared helpers ──────────────────────────────────────────────────────────── const darkSection = { background: 'var(--color-neutral-darkest)', color: '#fff', padding: '80px 5%' }; const container = { maxWidth: '1280px', margin: '0 auto' }; const centerMd = { maxWidth: '576px', margin: '0 auto', textAlign: 'center' }; const eyebrow = { fontSize: '11px', fontWeight: 600, marginBottom: '14px', color: 'rgba(255,255,255,0.5)', letterSpacing: '0.18em', textTransform: 'uppercase' }; const h2Style = { fontFamily: 'var(--font-heading)', fontSize: 'clamp(2rem,4vw,3.75rem)', lineHeight: 1.15, fontWeight: 400, color: '#fff', marginBottom: '20px', letterSpacing: '0.01em' }; const bodyMd = { fontSize: 'clamp(14px,1.5vw,17px)', lineHeight: 1.7, color: 'rgba(255,255,255,0.62)', marginBottom: '0' }; const btnFill = { display:'inline-flex', alignItems:'center', gap:'8px', padding:'11px 22px', background:'linear-gradient(135deg,#2563EB 20%,#D94F4F)', color:'#fff', border:'none', borderRadius:0, fontSize:'14px', fontWeight:500, fontFamily:'var(--font-body)', cursor:'pointer', letterSpacing:'0.02em' }; const btnOutline = { display:'inline-flex', alignItems:'center', gap:'8px', padding:'11px 22px', background:'transparent', border:'2px solid rgba(255,255,255,0.35)', color:'#fff', borderRadius:0, fontSize:'14px', fontWeight:500, fontFamily:'var(--font-body)', cursor:'pointer' }; const btnLink = { display:'inline-flex', alignItems:'center', gap:'6px', background:'none', border:'none', padding:0, color:'rgba(255,255,255,0.6)', fontSize:'14px', fontFamily:'var(--font-body)', cursor:'pointer' }; // ── 1. Hero Header ──────────────────────────────────────────────────────────── function HeroHeader({ onNavigate }) { return (
{/* Full-bleed background image with Ken Burns loop */}
{/* Gradient overlay — stronger left for text legibility */}
{/* Content — left */}

AUTHORITY STRATEGY OFFICE

Your patients decide before they walk in

We build the authority that earns trust before the first consultation.

{/* Bottom fade */}
); } // ── 2. Quote / Authority section ───────────────────────────────────────────── function QuoteSection() { return (

Authority

Trust is built before the consultation begins

Patients research. They compare. They decide. By the time they contact you, their perception is already formed. We engineer that perception through strategic authority positioning.

); } // ── 3. Ticker / Marquee ─────────────────────────────────────────────────────── function TickerSection() { const phrases = ['Authority Strategy','Patient Trust','Cinematic Branding','Premium Perception','Healthcare Founders','Invisible to Unmissable','Identity Architecture','Content Presence','Doctor Visibility','Trust Before Consultation']; const track = [...phrases, ...phrases]; return (
{track.map((p, i) => ( {p} ))}
); } // ── 4. Problem section ──────────────────────────────────────────────────────── function ProblemSection() { return (

Problem

The invisible doctor loses before they start

Most doctors compete on credentials alone. Patients never see them. The ones who win are building perception online first, then converting that trust into consultations.

); } // ── 5. Three services ───────────────────────────────────────────────────────── function ServicesGrid({ onNavigate }) { const services = [ { icon:'https://cdn.jsdelivr.net/npm/@material-symbols/svg-500@latest/rounded/architecture.svg', title:'Identity architecture', body:'Your visual language, positioning, and brand narrative that commands premium perception.' }, { icon:'https://cdn.jsdelivr.net/npm/@material-symbols/svg-500@latest/rounded/strategy.svg', title:'Content presence', body:'Strategic editorial content that demonstrates expertise and builds trust before the first conversation.' }, { icon:'https://cdn.jsdelivr.net/npm/@material-symbols/svg-500@latest/rounded/identity_platform.svg', title:'Authority systems', body:'Frameworks that keep your authority visible, consistent, and working across every platform.' }, ]; return (

Systems

Three systems. One authority.

Authority isn't built in one place. It's engineered across identity, content, and systems that work together to position you as the obvious choice.

{services.map(({ icon, title, body }, i) => (
{ e.target.style.display='none'; }} />

{title}

{body}

))}
); } // ── 6. Portfolio grid ───────────────────────────────────────────────────────── function PortfolioGrid({ onNavigate }) { const cases = [ { img:'./assets/images/home-portfolio-list-section-0.png', title:'Cosmetic surgeon positioning', body:'From commodity pricing to premium authority through visual identity and content strategy', tags:['Branding','Positioning','Content'] }, { img:'./assets/images/home-portfolio-list-section-1.png', title:'Dental practice authority', body:'Building trust through founder-led content and editorial brand presence', tags:['Authority','Content','Strategy'] }, { img:'./assets/images/home-portfolio-list-section-2.png', title:'Wellness founder branding', body:'Premium perception through cinematic visual identity and strategic positioning', tags:['Identity','Branding','Positioning'] }, ]; return (
{/* Ambient glow blobs */}
); } // ── 7. Process steps ────────────────────────────────────────────────────────── function ProcessSection({ onNavigate }) { const steps = [ { n:'01', title:'Strategy and positioning', body:'We audit your current perception, identify your unique authority angle, and position you against the market.' }, { n:'02', title:'Identity and visual language', body:'We build a cinematic visual identity that communicates premium positioning before a single word is read.' }, { n:'03', title:'Content and editorial systems', body:'We create strategic content frameworks that demonstrate expertise and build trust across your platforms.' }, { n:'04', title:'Launch and optimisation', body:'We launch your authority presence and optimise based on real patient perception and engagement data.' }, ]; return (

Process

How authority gets built

Authority isn't luck. It's a system. We follow a proven process that positions you strategically, builds your presence, and creates systems that sustain it.

{steps.map(({ n, title, body }, i) => (
{n}

{title}

{body}

))}
); } // ── 8. Thinking / editorial stack ───────────────────────────────────────────── function ThinkingSection() { const insights = [ { n:'01', title:'Authority is perception, not credentials', body:'Patients choose based on how you make them feel before they ever meet you. Credentials open the door. Authority makes them walk through it.' }, { n:'02', title:'Trust is built through consistency', body:'Your visual identity, messaging, and content must align. Inconsistency kills authority faster than silence ever could.' }, { n:'03', title:'Founder-led brands win in healthcare', body:'Patients connect with people, not institutions. Your personal brand is your single greatest competitive advantage.' }, { n:'04', title:'Visibility without strategy is noise', body:'Showing up online means nothing without the right positioning. Authority is intentional — not accidental.' }, { n:'05', title:'Premium perception precedes premium pricing', body:'The doctors who command the highest fees have engineered how they are seen — long before the first consultation.' }, { n:'06', title:'Instagram is the new waiting room', body:'Patients make decisions while scrolling. Your content is your first impression, your waiting room, and your referral letter.' }, ]; return (

Thinking

What we know about authority

Strategic insights on how doctors build trust, visibility, and premium perception.

{insights.map(({ n, title, body }) => (
{n}

{title}

{body}

))}
); } // ── 9. Specialties ──────────────────────────────────────────────────────────── function SpecialtiesSection() { const specs = [ { key:'surgical', title:'Surgical & Orthopedic', body:'Authority for specialists who need premium positioning and patient trust before the first referral.' }, { key:'aesthetic', title:'Aesthetic & Cosmetic', body:'Cinematic brands for practitioners competing on perception and visual identity.' }, { key:'dental', title:'Dental & Orthodontic', body:'Positioning dental practices as premium destinations, not commodity providers.' }, { key:'wellness', title:'Wellness & Preventive', body:'Positioning founders who are changing how people think about health and longevity.' }, { key:'dermatology', title:'Dermatology & Skin', body:'Trust-first brands for doctors where patient decisions are deeply personal.' }, { key:'oncology', title:'Oncology & Internal', body:'Communicating clinical depth and warmth to patients navigating life-changing decisions.' }, ]; return (

Specialties

We work across healthcare

From surgical specialists to aesthetic practitioners, we build authority for doctors across every niche.

{specs.map(({ key, title, body }, i) => (
{title} { e.target.style.display='none'; }} />

{title}

{body}

))}
); } // ── 10. CTA section ─────────────────────────────────────────────────────────── function CTASection({ onNavigate }) { return (

Ready?

Book your strategy call

Work with a limited number of doctors each year. Private, strategic, and designed for those ready to build lasting authority.

); } // ── HomePage assembler ──────────────────────────────────────────────────────── function HomePage({ onNavigate }) { return (
); } Object.assign(window, { HomePage, CTASection });